ENTR 130 Search Engine Optimization (SEO) for a Startup

This course provides students with the knowledge, skills, tools, and resources to identify and understand how search engines work, and how to perform search engine optimization (SEO) to achieve preferred ranking on the search engine results pages (SERPs) for a website. Topics include how a website needs to be structured, researching key phrases, the criteria in choosing a keyword, optimizing web content, and current trends in search engine optimization. This course is one of a series of courses that provides students with the coaching and guidance for planning and launching a new business venture.

Credits

1

Prerequisite

ENTR-102

Hours Weekly

1 hour weekly