Rouse Company Foundation Student Services Building

ENTR 108 Marketing Plan Development

In this three module course the entrepreneur will complete a marketing plan for the business. The entrepreneur will complete market research that will help define relevant needs of the customer base. He/she will define the elements of the marketing mix, product, price, place, and promotion, for their business and explain their role in building a successful marketing strategy.

Credits

3

Prerequisite

ENTR 102 or ENTR 120 or ENTR 210

Hours Weekly

3 hours weekly