ENTR 131 Social Media for a Startup

This course provides students with the knowledge, skills, tools, and resources to identify and understand the different social media platforms, evaluate the platforms that will be best for creating awareness and boosting the new venture’s brand, and create a social media campaign and monitor its effectiveness. Topics include the major types of social media applications, the 4E framework for social media, how firms engage their customers using social media, how to do a social media marketing campaign, and using analytics to measure success. This course is one of a series of courses that provides students with the coaching and guidance for planning and launching a new business venture.

Credits

1

Prerequisite

ENTR-102

Hours Weekly

1 hour weekly

Course Objectives

1. Understand the types of social media.
2. Describe the 4E framework (excitement, education, experience, and engagement) for social media.
3. Create a social media campaign to promote content and to engage customers.
4. Understand and apply the social media metrics and analytic tools to measure the success of a social media campaign.

Course Objectives

1. Understand the types of social media.

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business plan document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business planning rubric
2. Describe the 4E framework (excitement, education, experience, and engagement) for social media.

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business plan document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business planning rubric
3. Create a social media campaign to promote content and to engage customers.

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business plan document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business planning rubric
4. Understand and apply the social media metrics and analytic tools to measure the success of a social media campaign.

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business plan document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business planning rubric