ENTR 108 Marketing Plan Development
In this three module course the entrepreneur will complete a marketing plan for the business. The entrepreneur will complete market research that will help define relevant needs of the customer base. He/she will define the elements of the marketing mix, product, price, place, and promotion, for their business and explain their role in building a successful marketing strategy.
Hours Weekly
3 hours weekly
Course Objectives
- Develop and implement market research appropriate to their business.
- Discuss the four P’s of marketing and their role in building a successful marketing strategy.
- Analyze the market, including current and potential opportunities for their business.
- Pinpoint their target market.
- Complete a viable marketing strategy that can be implemented immediately.
- Understand and practice rocket marketing.
Course Objectives
- Develop and implement market research appropriate to their business.
- Discuss the four P’s of marketing and their role in building a successful marketing strategy.
- Analyze the market, including current and potential opportunities for their business.
- Pinpoint their target market.
- Complete a viable marketing strategy that can be implemented immediately.
- Understand and practice rocket marketing.