ENTR 124 Defining and Finding the First Customer

This course is one of a series of courses that provides students with the coaching and guidance to plan for and launch a new business venture. This course is designed to provide students with the knowledge, skills, tools, and resources to identify and understand who will be their customers, to determine their customer value proposition, and to define and analyze their target market.

Credits

1

Prerequisite

ENTR 102

Hours Weekly

1 hour weekly

Course Objectives

1. Identify first customers, and who will have the most compelling need for one's product/service.
   
2. Define target market using the four bases of market segmentation: demographic, geographic, psychographic, and behavioristic characteristics.
   
3. Define customer needs, wants, and desires and develop a customer value proposition.
   
4. Research and describe the customer buying process for one's product/service.
   

Course Objectives

1. Identify first customers, and who will have the most compelling need for one's product/service.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Market Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Developing Marketing Strategy Rubric
2. Define target market using the four bases of market segmentation: demographic, geographic, psychographic, and behavioristic characteristics.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Marketing Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Developing Marketing Strategy Rubric
3. Define customer needs, wants, and desires and develop a customer value proposition.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Market Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Developing Marketing Strategy Rubric
4. Research and describe the customer buying process for one's product/service.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Market Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Developing Marketing Strategy Rubric