TVRD 220 Introduction to Broadcasting

This course is a survey and introduction that concentrates on the historical development, scope, and influence of radio and television in America. Discussion in the course will focus on the philosophy, structure, organization and operation of the broadcasting medium, and will acquaint students with the interrelationships of the industry to the audience, advertisers, and government regulators.

Credits

3

Prerequisite

ENGL 121

Hours Weekly

3

Course Objectives

1. 1. Discuss the history of broadcasting beginning with the concept of mass communication.
   
2. 2. Discuss the effects of mass media on audiences.
3. 3. Describe the effects of broadcasting, in particular, on audiences.
   
4. 4. Define frequency spectrum.
5. 5. Discuss the technology involved in the development of radio.
6. 6. Describe early problems in broadcasting.
7. 7. Discuss the rise of television.
8. 8. Discuss the standards and practices of broadcasting.
9. 9. Identify and discuss government regulation of broadcasting.
   
10. 10. Discuss the economics of broadcasting.
    
11. 11. Discuss the role of television in education.
    
12. 12. Describe the state of television today and project the future of the industry.
    

Course Objectives

1. 1. Discuss the history of broadcasting beginning with the concept of mass communication.
   
2. 2. Discuss the effects of mass media on audiences.
3. 3. Describe the effects of broadcasting, in particular, on audiences.
   
4. 4. Define frequency spectrum.
5. 5. Discuss the technology involved in the development of radio.
6. 6. Describe early problems in broadcasting.
7. 7. Discuss the rise of television.
8. 8. Discuss the standards and practices of broadcasting.
9. 9. Identify and discuss government regulation of broadcasting.
   
10. 10. Discuss the economics of broadcasting.
    
11. 11. Discuss the role of television in education.
    
12. 12. Describe the state of television today and project the future of the industry.