ENTR 227 Capstone: Building and Leading a New Venture

This course will build on the foundation developed in other entrepreneurship courses in the entrepreneurship program. Students will use the entrepreneurial thinking skills they have learned and their earlier experiences to execute a real business opportunity. Students will likely select a business idea that has been developed in an earlier course. Critical to the experience of this class is the question, “How do you build a start-up?” Students will set milestones to move their business forward working with one another as a team, external mentors, business coaches and faculty. This course has deliverables related to key actions and decisions in marketing, finance, customer service and operations.

Credits

3

Prerequisite

ENTR 101 or ENTR 225, and ENTR 120

Hours Weekly

3

Course Objectives

1. Through actual practice, acquire a deeper understanding of how to work as part of a team to launch a new venture.
2. Complete and present an executable business plan.
3. Establish, through elements within the business plan, a viable marketing strategy including segmentation, targeting and positioning.
4. Determine and illustrate the role of finance in a new business venture.
5. Examine and experience handling the real-world operational challenges and execution risks associated with getting a venture started and building a start-up operation from conception.

Course Objectives

1. Through actual practice, acquire a deeper understanding of how to work as part of a team to launch a new venture.

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Team Meetings, Team Milestones

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Team Milestone Rubric
2. Complete and present an executable business plan.

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business Plan

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business Plan Rubric
3. Establish, through elements within the business plan, a viable marketing strategy including segmentation, targeting and positioning.

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business Plan

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business Plan Rubric
4. Determine and illustrate the role of finance in a new business venture.

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business Plan

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business Plan Rubric
5. Examine and experience handling the real-world operational challenges and execution risks associated with getting a venture started and building a start-up operation from conception.

   Learning Activity Artifact

   • Other (please fill out box below)
   • Reflection Activities both Written and Oral

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Coaching Rubric