ENTR 132 Customer Development for a Startup

This course is designed to provide the knowledge, skills, tools, and resources to explore possible customer channels, test and evaluate marketing results, and determine the best ways to acquire new customers and grow your business. This course is one of a series of courses that provides students with the coaching and guidance to plan for and launch a new business venture. 

Credits

1

Prerequisite

ENTR 102

Hours Weekly

1 hour weekly

Course Objectives

1. Identify and evaluate different customer channels for their potential in acquiring new customers for your business.
2. Analyze the three most promising customer channels for your business and develop a method to test each of the customer channels for effective customer acquisition, and run each of these experiments.
3. Evaluate the results of the experiment for each customer channel based on customer acquisition cost, number and quality of customers acquired, and the length of time it takes to acquire a customer.
4. Implement A/B testing on the most promising customer channel to optimize marketing results.

Course Objectives

1. Identify and evaluate different customer channels for their potential in acquiring new customers for your business.

   This objective is a course Goal Only

   Learning Activity Artifact

   • Writing Assignments

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Marketing Plan Rubric
2. Analyze the three most promising customer channels for your business and develop a method to test each of the customer channels for effective customer acquisition, and run each of these experiments.

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Experiment Results

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Marketing Test/Experiment Rubric
3. Evaluate the results of the experiment for each customer channel based on customer acquisition cost, number and quality of customers acquired, and the length of time it takes to acquire a customer.

   This objective is a course Goal Only

   Learning Activity Artifact

   • Writing Assignments

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Marketing Test/Experiment Rubric
4. Implement A/B testing on the most promising customer channel to optimize marketing results.

   Learning Activity Artifact

   • Other (please fill out box below)
   • Experiment results

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Marketing Test/Experiment Rubric