ENTR 121 Opportunity/Ideation/Innovation for a Startup

This course is one of a series of courses that provides the coaching and guidance to plan for and launch a new business venture. This course is designed to provide students with the knowledge, skills, tools, and resources to identify and analyze an idea to determine if it is an entrepreneurial opportunity and to turn a viable opportunity into a focused strategy and well-defined innovative business initiative.

Credits

1

Prerequisite

ENTR 102

Hours Weekly

1 hour weekly

Course Objectives

1. Generate an idea and determine whether it is a viable business opportunity.
   
2. Identify the steps in the design thinking process and apply ideation in problem solving.
   
3. Develop and apply innovative ways to create value and differentiation in the marketplace.
   

Course Objectives

1. Generate an idea and determine whether it is a viable business opportunity.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business Idea Development Rubric
2. Identify the steps in the design thinking process and apply ideation in problem solving.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business Idea Development Rubric
3. Develop and apply innovative ways to create value and differentiation in the marketplace.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Business Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Business Idea Development Rubric