ENTR 125 Developing Startup Marketing Strategy

This course is one of a series of courses that provides students with the coaching and guidance to plan for and launch a new business venture. This course is designed to provide students with the knowledge, skills, tools, and resources to analyze the market potential and develop a strategic marketing plan for their product/service to gain traction in the marketplace.

Credits

1

Prerequisite

ENTR 102

Hours Weekly

1 hour weekly

Course Objectives

1. 1. Determine the market potential and estimate the first year customer capture rate.
   
2. 2. Develop a strategic marketing plan consisting of the 4 P's of marketing: product, price, place, and promotion.
   
3. 3. Determine sales goals and develop a sales strategy and action plan to achieve those goals.
   

Course Objectives

1. 1. Determine the market potential and estimate the first year customer capture rate.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Market Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Developing Marketing Strategy Rubric
2. 2. Develop a strategic marketing plan consisting of the 4 P's of marketing: product, price, place, and promotion.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Marketing Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Developing Marketing Strategy Rubric
3. 3. Determine sales goals and develop a sales strategy and action plan to achieve those goals.
   

   This objective is a course Goal Only

   Learning Activity Artifact

   • Other (please fill out box below)
   • Market Planning Document

   Procedure for Assessing Student Learning

   • Other (please fill out box below)
   • Developing Marketing Strategy Rubric