ENTR 104 Business Plan Development

In this course the entrepreneur participates in a series of three modules that are critical components of a business plan. The entrepreneur will examine the industry that incorporates their business and will look at potential forces that may impact the success of their business. Students will examine the customer base and competition, discuss how to produce revenue and growth, and examine the financial situation, with a projection of the company's financial future.

Credits

3

Prerequisite

ENTR 102

Hours Weekly

3 hours weekly

Course Objectives

1. 1. Describe the environment or industry in which the business exists.
2. 2. Create an ideal customer profile.
3. 3. Analyze the business environment and determine the likely competition.
   
4. 4. Analyze their business strengths, weaknesses, opportunities, and threats.
5. 5. Discuss a revenue and growth strategy.
6. 6. Analyze the income statement, balance and cash flow statement.
   
7. 7. Evaluate the projected financial future.
   

Course Objectives

1. 1. Describe the environment or industry in which the business exists.
2. 2. Create an ideal customer profile.
3. 3. Analyze the business environment and determine the likely competition.
   
4. 4. Analyze their business strengths, weaknesses, opportunities, and threats.
5. 5. Discuss a revenue and growth strategy.
6. 6. Analyze the income statement, balance and cash flow statement.
   
7. 7. Evaluate the projected financial future.