BMGT 236 Establishing a Consulting/Coaching Practice

In this course students will learn all of the aspects of starting and operating a coaching business. Students will be introduced to marketing strategy and learn how to create a business plan for a start-up coaching practice. Learning tools will include sample business and marketing plans, case studies, and the use of worksheets for setting rates and managing revenue.

Credits

3

Hours Weekly

3 hours weekly

Course Objectives

1. 1. Define and establish a target market.
2. 2. Discuss and apply ways to finance a coaching business.
   
3. 3. Establish referral relationships and to effectively use strategic partners.
   
4. 4. Define and write a business plan for a coaching practice.
5. 5. Successfully use the Internet to market a coaching practice.
6. 6. Analyze the differences between business and personal coaching from the perspective of marketing and
   choosing a focus for a practice.

Course Objectives

1. 1. Define and establish a target market.
2. 2. Discuss and apply ways to finance a coaching business.
   
3. 3. Establish referral relationships and to effectively use strategic partners.
   
4. 4. Define and write a business plan for a coaching practice.
5. 5. Successfully use the Internet to market a coaching practice.
6. 6. Analyze the differences between business and personal coaching from the perspective of marketing and
   choosing a focus for a practice.