BMGT-236 Establishing a Consulting/Coaching Practice
In this course students will learn all of the aspects of starting and operating a coaching business. Students will be introduced to marketing strategy and learn how to create a business plan for a start-up coaching practice. Learning tools will include sample business and marketing plans, case studies, and the use of worksheets for setting rates and managing revenue.
Hours Weekly
3 hours weekly
Course Objectives
- 1. Define and establish a target market.
- 2. Discuss and apply ways to finance a coaching business.
- 3. Establish referral relationships and to effectively use strategic partners.
- 4. Define and write a business plan for a coaching practice.
- 5. Successfully use the Internet to market a coaching practice.
- 6. Analyze the differences between business and personal coaching from the perspective of marketing and
choosing a focus for a practice.
Course Objectives
- 1. Define and establish a target market.
- 2. Discuss and apply ways to finance a coaching business.
- 3. Establish referral relationships and to effectively use strategic partners.
- 4. Define and write a business plan for a coaching practice.
- 5. Successfully use the Internet to market a coaching practice.
- 6. Analyze the differences between business and personal coaching from the perspective of marketing and
choosing a focus for a practice.