BUS 367 Marketing Research

Prerequisites: BUS 363 and ECO 250 or MAT 104

Offered: Typically every third regular term (next offered Fall 2012, then Spring 2014)

This course is designed to introduce the various research methods used to collect and evaluate information for marketing decision making. The course will look at both qualitative and quantitative methods of gathering data, analyzing it, and reporting findings. Individual and group projects will be used to allow students to experience the marketing-research process. 1 Course Credit

Credits

1 Course Credit